Bibliographic Citation- This provides relevant information about the author and publication as well as a short summary of the text. (Purdue Online Writing Lab)

Discourse Community- A group of people who share both a purpose and means of communicating (Rose, 2 February 2018)

Exigency- A case for swift action or response (dictionary.com)


Graffiti- An illegal form of visual text that is usually created with spray paint and placed on outdoor surfaces around cites, such as buildings, bridges, and billboards (Guide to First Year Writing, Chapter 7)

Indexing- Process of finding and including new media in online search results (Purdue Online Writing Lab)


Lexicon- Book of language used in a relative field or topic (Rose, 2 February 2018)

Material Culture- Physical artifacts associated with a civilization (Haltman, “American Artifacts”)

Metadata- Information that is held as a description of stored data (dictionary.com)

Polysemous- The ability for a text to carry multiple meanings to address rhetorical situations (Guide to First Year Writing, Chapter 7)

Primary Research- Any type of research collected directly in the real world by oneself. Ex. surveys, interviews, and observations. (Purdue Online Writing Lab)

Prownian Analysis- An analytical method developed by Jules Prown that is used to deduce meaning from a physical object that is associated with a culture (Haltman, “American Artifacts”)


Thesis- A statement or theory that is put forward as a premise to be proved (Oxford Living Dictionary)

Thick Description- Incredibly detailed descriptions of material objects associated with a culture (Rose, 29 January 2018)


Visual Rhetoric- Using images, sometimes with written texts, to create a response from an audience (Guide to First Year Writing, Chapter 7)